Steve Ganz with his mullet. I really wish I took the other panelists’ pictures…they were all funny, but this was the funniest…
This panel turned out to not be as applicable as I thought it would. When I had read the description for this panel, I thought it would be about your brand – the company you work for, whatever it may be. But, it was more about YOU, personally, as a brand in the Internet world.
This panel defined social networking as any kind of interaction between two or more people online or offline. Paul Boag had a great description of brand, “The promise of an experience that the customer will have with that entity.”
There were tips and tricks such as using just one common brand name to differentiate between you and the world. By doing this, you are creating consistency and being memorable to the audience.
You should also commit to your brand by keeping active. By being active, you can increase your posts, threads and responses. The more active you are, the more your brand will be recognized and reputable.
Lastly, you should be you. The more genuine you are, the better and more reputable you will become.